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Faculty & Staff

Areas of Expertise

Consumer Behavior, Marketing Communication

Degrees

PhD, University of Oregon, 2009
MA, Washington State University, 2004
BA, Sichuan University, 2001

Professional Publications & Contributions

• Xie, G., Boush, D. M., & Liu, R. (2013, in press). Tactical deception in covert selling: A persuasion knowledge perspective, Journal of Marketing Communications.
• Xie, G. & Kronrod, A. (2012, in press). Is the devil in details? The signaling effect of numerical precision in environmental advertising claims, Journal of Advertising.
• Xie, G., Cavallero, A. P. & Cheng, M. (forthcoming). Reluctant for a reason? A persuasion knowledge perspective on green advertising. In L. R. Kahle (ed.), Marketing Communications for the Emerging Green Economy, New York: M.E. Sharpe.
• Xie, G. & Boush, D. M. (2011). How susceptible are consumers to deceptive advertising claims? A retrospective look at the experimental research literature, Marketing Review, 11 (3), 293-314.
• Xie, G & Boush D. M. (2011), Where to draw the line: Managerial implications of behavioral research on deceptive advertising. In S. Posavac (Ed.), Cracking the Code: Leveraging Consumer Psychology to Drive Profits. M.E. Sharpe.
• Gurel-Atay, E., Xie, G., Chen, J., & Kahle, L.R. (2010). Changes in social values in the United States, 1976-2007: “Self-Respect” is on the upswing as “Sense of Belonging” becomes less important. Journal of Advertising Research, 50(1), 57-67.
• Xie, G. & Lee, M. J. (2008). Anticipated violence, arousal, and enjoyment of movies: Viewers’ reactions to violent previews based on arousal seeking tendency, Journal of Social Psychology, 148(3), 277-292.
• Kahle, L. R. & Xie, G. (2008). Social values in consumer psychology. In C. Haugtvedt., P. Herr., & F. Kardes (Ed.), Handbook of Consumer Psychology (p. 575 - 585). New York: Lawrence Erlbaum Associates.

Additional Information

Courses Taught

Consumer Behavior, Customer Relationship Management, Marketing Research, Principles of Marketing

Research Interest

Persuasion Knowledge
Marketplace Deception
Social Values
Judgement and Decision Making

Professional Activities

Editorial Review Board: Marketing Management Journal

Honors

University Research Seminar Fellow, University of Massachusetts Boston, 2011

Joseph P. Healey Research Grant, University of Massachusetts Boston, 2010

AMA-Sheth Foundation Doctoral Consortium Fellow, Arizona State University, 2007

Doctoral Research Fellowship, Warsaw Sports Marketing Center, Charles H. Lundquist College of Business, University of Oregon, 2007-2008

Merle King Smith Doctoral Scholarship, Charles H. Lundquist College of Business, University of Oregon, 2004-2008

Graduate Research Fellowship, New Media Lab, Edward R. Murrow College of Communication, Washington State University, 2003