Academics

Faculty & Staff

photo of Jurui Zhang

Jurui Zhang, PhD

  • Assistant Professor of Marketing
  • Telephone: 617.287.7502

Areas of Expertise

Marketing Modeling Network Analysis

Degrees

PhD, Marketing, University of Arizona
Masters in Marketing, Shanghai Jiao Tong University
BS, Business Administration, Huazhong University of Science & Technology

Professional Publications & Contributions

  • When Do Third-party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews," with Yubo Chen and Yong Liu (equal authorship) , Journal of Marketing, March 2012, Vol. 76, No. 2 pp. 116-134..

Additional Information

Courses Taught

Principles of Marketing, Marketing Research

Research Interests

Social Networks/Social Media, Innovation and New Product Development, Third-Party Information

Professional Activities

Reviewer, American Marketing Association, Summer Marketing Educator's Conference 2009

Honors
  • AMA Sheth Doctoral Consortium Fellow, Oklahoma State University, 2011
  • Doctoral Fellow (Presenter), 29th Annual University of Houston Doctoral Symposium, University of Houston, Houston, Texas, 2011
  • ISMS Doctoral Consortium Fellow, Rice University, 2011
  • Lisle & Roslyn Payne Outstanding Marketing Doctoral Student Award, 2010
  • Doctoral Fellow (Presenter), 40th Annual Haring Symposium, Indiana University, 2010
  • Dean's Research Award, Eller College of Management, The University of Arizona, 2009
  • ISMS Doctoral Consortium Fellow, University of Michigan, 2009
  • Outstanding undergraduate, Huazhong University of Science and Technology, China, 2006
  • Outstanding thesis for undergraduate, Huazhong University of Science and Technology, China, 2006
  • People’s scholarship, Huazhong University of Science and Technology, China, 2005
  • People’s scholarship, Huazhong University of Science and Technology, China, 2004