Academics

Course Catalog

GRAD > MBAMKT > 670

Marketing Management

Description:
This course focuses on the strategic decisions necessary to match organizational resources with market opportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mix strategies, and to manage implementation and control of the marketing plan.

Section Class Number Weekly Schedule Time Instructor Location
01 2328
- Vining,Ronald C ON-LINE More Info
02 2497 M 05:30 PM - 08:15 PM Liu,Raymond Ruiming W02-0107 More Info