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GRAD > MBAMKT > 671
Marketing Research
Description:
This course is intended to improve your ability to actually use research as a formalized means of obtaining information to be used in making decisions in the context of increasingly globalized, diverse, and information-oriented marketplace, business world, and nonprofit organizations. During the information collection, analysis, and report process, you will learn a set of fundamental marketing research skills of problems formulation, research design, measurement scale development, questionnaire design, data collection, basic and multivariate data analysis, report writing, and presentation.
| Section | Class Number | Weekly Schedule | Time | Instructor | Location | |
|---|---|---|---|---|---|---|
| 01 | 3253 | W | 05:30 PM - 08:15 PM | Xie,Guangxin | W01-0053 | More Info |
