Course Catalog
Course Catalog
Course Wizard
Course Search
College Wide
- Coll of Advancing&Prof Studies
- College of Education and Human Development
- College of Liberal Arts
- College of Management
- College of Nursing and Health Sciences
- College of Public & Community Service
- College of Science and Mathematics
- McCormack Graduate School of Policy and Global Studies
- School of Global Incl&Soc Dev
GRAD > MBAMKT > 673
Marketing Communications
Description:
This course helps students develop an integrated communications strategy, blending individual external elements such as advertising, personal selling, sales promotion (including direct marketing and trade shows), and publicity with internal communications. The course is managerial in nature and provides the student with the necessary ability to analyze, plan, implement, and control marketing communications programs.
Offered in:
2013 Spring
| Section | Class Number | Weekly Schedule | Time | Instructor | Location | |
|---|---|---|---|---|---|---|
| 01 | 2329 | Tu | 05:30 PM - 08:15 PM | Kunz,Werner Hermann | W01-0056 | More Info |
