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GRAD > MBAMKT > 675
Business to Business Marketing
Description:
This course examines the strategic and tactical issues of marketing business products and services. Special focus is laid on high technology and other areas in which markets are fragmenting, life cycles are accelerating, and pressures for cost containment are increasing while margins are decreasing.
Offered in:
2013 Fall
| Section | Class Number | Weekly Schedule | Time | Instructor | Location | |
|---|---|---|---|---|---|---|
| 01 | 4006 | W | 05:30 PM - 08:15 PM | Manning,Bryan Dennis | S02-0063 | More Info |
