Course Catalog
Course Catalog
Course Wizard
Course Search
College Wide
- Coll of Advancing&Prof Studies
- College of Education and Human Development
- College of Liberal Arts
- College of Management
- College of Nursing and Health Sciences
- College of Public & Community Service
- College of Science and Mathematics
- McCormack Graduate School of Policy and Global Studies
- School of Global Incl&Soc Dev
UGRD > MKT > 403
Integrated Marketing Communication
Description:
Integrated marketing communication (IMC) is a response to communication challenges facing today's organizations. More encompassing than advertising, IMC weaves together a broad array of traditional and innovative communication tools and techniques in highly coordinated customer-focused programs. In this course students are provided with a thorough exposure to traditional tools and methods of advertising. On this base, the newest concepts and applications of IMC are developed, incorporating channels from the Internet to public relations. Drawing on reading materials, lectures, guest speakers, exercises and projects, participants are expected to understand and create their own IMC strategies.
Offered in:
2013 Fall
| Section | Class Number | Weekly Schedule | Time | Instructor | Location | |
|---|---|---|---|---|---|---|
| 01 | 4000 | TuTh | 09:30 AM - 10:45 AM | M01-0212 | More Info |
2013 Spring
| Section | Class Number | Weekly Schedule | Time | Instructor | Location | |
|---|---|---|---|---|---|---|
| 01 | 1850 | TuTh | 11:00 AM - 12:15 PM | Anzenberger,Robert J | W02-0107 | More Info |
