UGRD > MKT > 405

Web Page Marketing

Description:
In a short period of time, use of the Internet for marketing communications and commercial transactions has become commonplace among consumer product and service firms, business-to-business marketers, and nonprofit organizations. Use of the Internet for marketing purposes involves all basic marketing disciplines and adds the important elements of interactivity and tractability. It requires a user-level understanding of the technologies that make the Internet a communications medium and a transactional channel. This course provides the fundamental knowledge and marketing perspective required to successfully incorporate the Internet into the marketing activities of organizations of all types and sizes.

Offered in:

2013 Spring

Section	Class Number	Weekly Schedule	Time	Instructor	Location
01	2495		-	Vining,Ronald C	ON-LINE	More Info