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UGRD > MKT > 407
Services Marketing
Description:
Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services.
Offered in:
2013 Fall
| Section | Class Number | Weekly Schedule | Time | Instructor | Location | |
|---|---|---|---|---|---|---|
| 01 | 2148 | TuTh | 02:00 PM - 03:15 PM | Kunz,Werner Hermann | W01-0019 | More Info |
