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Sport Marketing & Sponsorship

Course #: MKT 425

Description:
This course introduces principles and processes of sport marketing and sponsorship. Topics include sport market research, segmentation, product and fan development, pricing, licensing and merchandising, communication and distribution channels of sport product, sponsor relationship management, fundraising, and sponsorship evaluation.

Pre Requisites: Pre-requisite: MKT 301 and 60 credits and College of Management student

Offered in:

2023 Fall

Section Class Number Schedule/Time Instructor Location
01 3931 W
5:30 - 8:15 pm
Scola,Zachary Thomas University Hall Y02-2110
Session: Regular
Class Dates: 09/05/2023 - 12/13/2023
Capacity: 32
Enrolled: 17
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-requisite: MKT 301 and 60 credits and College of Management student
Course Attributes: Non-degree exclude from list

2024 Fall

Section Class Number Schedule/Time Instructor Location
01 3699
-
Scola,Zachary Thomas On-line course
Session: Regular
Class Dates: 09/03/2024 - 12/13/2024
Capacity: 35
Enrolled: 0
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-requisite: MKT 301 and 60 credits and College of Management student
Course Attributes: Non-degree exclude from list

2024 Spring

Section Class Number Schedule/Time Instructor Location
01 8954 Tu
4:00 - 6:45 pm
Scola,Zachary Thomas Wheatley W02-0107
Session: Regular
Class Dates: 01/22/2024 - 05/08/2024
Capacity: 30
Enrolled: 20
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-requisite: MKT 301 and 60 credits and College of Management student
Course Attributes: Non-degree exclude from list