Degree requirements for concentrations in Management & MarketingIn addition to the requirements outlined below, students should consult the general information and requirements for the B.S. in Management. International ManagementThe international management concentration seeks to broaden students' horizons and prepare them for a world in which business and commerce are increasingly worldwide in scope. Employers have a growing need for managers with the knowledge and skills to operate effectively in this environment. This concentration will help students understand the technological, economic, and political forces shaping the global economy, and the implications for management practices. Students will gain an appreciation of the diverse economies and culture in different countries. The interdisciplinary nature of this concentration provides students with the flexibility to choose courses from a broad range of disciplines related to international business. RequirementsFive advanced courses (15 credits with at least 9 from the College of Management) are required for College of Management students to successfully complete the international management concentration. All concentrators take must take all three of the following: MKT 430 International Marketing And two of the following: ManagementThe management concentration is ideal for students who want to keep their options open and avoid narrow, specialized career paths. Courses are designed to increase students' abilities to enter and advance management careers in the rapidly changing structures of today's business and government organizations. In these courses students develop analytic, writing and oral presentation skills along with the computer-based skills employers require for entry-level positions in many different types of companies and industries. This concentration enables students not only to choose from the available academic courses in management but also incorporate an internship or co-op and/or an independent study into their curriculum. RequirementsFive advanced courses (15 credits) are required for College of Management students to successfully complete the management concentration. All concentrators take: MGT 401 Introduction to Human Resource Management And two other courses selected from the following list: MarketingThe purpose of marketing is to find and keep customers. Employers in today's economic environment are keenly aware of this fact and actively seek competent, committed individuals for a variety of high growth careers in the field of marketing. The marketing concentration is designed to help students meet these criteria by providing them with an in-depth understanding of the most current thinking and practices in strategic marketing and marketing techniques along with the analytic, communication and computer skill employers expect. The flexibility of the marketing curriculum is designed to encourage students to select courses, which are of the most interest to them. Students are also eligible to complete an internship as part of their concentration requirements. RequirementsFive advanced courses (15 credits) are required for the College of Management students to successfully complete the marketing concentration. All concentrators take MKT 310 (Data Analysis for Marketing Management) and MKT 495 (Marketing Management) (a final integration course) and other courses selected from the following list: MKT 402 Sales Management MKT 403 Advertising MKT 404 Retailing in the Internet Age MKT 405 Web Page Marketing MKT 406 Direct Marketing MKT 430 International Marketing MKT 478 Special Topics in Marketing MKT 480 Internship MGT 470 Entrepreneurship University Degree RequirementsDegree candidates must have a total of 120 credits. At least 30 credits must be completed in residence at the University of Massachusetts Boston. Students are required to file a diploma card in the Office of Registration and Records by the published deadline after the completion of 84 credits. A minimum cumulative average of 2.00 is required for the awarding of the degree. |