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Academics : Undergraduate : Management & Marketing :

Degree requirements for concentrations in Management & Marketing

In addition to the requirements outlined below, students should consult the general information and requirements for the B.S. in Management.

International Management

The international management concentration seeks to broaden students' horizons and prepare them for a world in which business and commerce are increasingly worldwide in scope. Employers have a growing need for managers with the knowledge and skills to operate effectively in this environment. This concentration will help students understand the technological, economic, and political forces shaping the global economy, and the implications for management practices. Students will gain an appreciation of the diverse economies and culture in different countries. The interdisciplinary nature of this concentration provides students with the flexibility to choose courses from a broad range of disciplines related to international business.

Requirements

Five advanced courses (15 credits with at least 9 from the College of Management) are required for College of Management students to successfully complete the international management concentration. All concentrators take must take all three of the following:

MKT 430 International Marketing
MGT 434 Managing in the Global Economy
AF 455 International Finance

And two of the following:
ECON 334 International Trade
ECON 335 International Finance
ECON 336 Economic Development
ECON 372 Comparative Economic Systems
ECON 435 The Multinational Corporation
IR 480 The Political Economy of International Trade
PolSci 410 The Politics of International Economic Relations
MGT 480 Internship

Management

The management concentration is ideal for students who want to keep their options open and avoid narrow, specialized career paths. Courses are designed to increase students' abilities to enter and advance management careers in the rapidly changing structures of today's business and government organizations. In these courses students develop analytic, writing and oral presentation skills along with the computer-based skills employers require for entry-level positions in many different types of companies and industries. This concentration enables students not only to choose from the available academic courses in management but also incorporate an internship or co-op and/or an independent study into their curriculum.

Requirements



Five advanced courses (15 credits) are required for College of Management students to successfully complete the management concentration. All concentrators take:

MGT 401 Introduction to Human Resource Management
MGT 421 Skills in Leadership and Teamwork
MGT 434 Managing in the Global Economy

And two other courses selected from the following list:
MGT 415 Introduction to Environmental Management Issues
MGT 431 Legal Environment of Business
MGT 450 Advanced Topics in Managing Organizations
MGT 470 Entrpreneurship
MGT 478 Special Topics in Management
MGT 480 Internship
MGT 488 Independent Study

Marketing

The purpose of marketing is to find and keep customers. Employers in today's economic environment are keenly aware of this fact and actively seek competent, committed individuals for a variety of high growth careers in the field of marketing. The marketing concentration is designed to help students meet these criteria by providing them with an in-depth understanding of the most current thinking and practices in strategic marketing and marketing techniques along with the analytic, communication and computer skill employers expect. The flexibility of the marketing curriculum is designed to encourage students to select courses, which are of the most interest to them. Students are also eligible to complete an internship as part of their concentration requirements.

Requirements



Five advanced courses (15 credits) are required for the College of Management students to successfully complete the marketing concentration. All concentrators take MKT 310 (Data Analysis for Marketing Management) and MKT 495 (Marketing Management) (a final integration course) and other courses selected from the following list:
MKT 402 Sales Management
MKT 403 Advertising
MKT 404 Retailing in the Internet Age
MKT 405 Web Page Marketing
MKT 406 Direct Marketing
MKT 430 International Marketing
MKT 478 Special Topics in Marketing
MKT 480 Internship
MGT 470 Entrepreneurship

University Degree Requirements

Degree candidates must have a total of 120 credits. At least 30 credits must be completed in residence at the University of Massachusetts Boston. Students are required to file a diploma card in the Office of Registration and Records by the published deadline after the completion of 84 credits. A minimum cumulative average of 2.00 is required for the awarding of the degree.

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