DEPARTMENT OF MANAGEMENT AND MARKETING

Department Concentrations

The Department of Management and Marketing offers three concentrations.

International Management
Management
Marketing

International Management

Almost all sectors of the economy are engaged in some form of international activity, and no business can avoid the competition which has become essentially global. Employers, consequently, value managers who have the necessary knowledge and skills to operate effectively in these environments. The international management concentration seeks to broaden students’ horizons and prepare them for this world in which commerce and competition are increasingly worldwide in scope. The concentration, sponsored by the Management and Marketing Department, also includes internationally focused courses from the Department of Accounting and Finance and from a number of departments in the College of Arts and Sciences. The interdisciplinary nature of this concentration provides students with the flexibility to choose courses from a broad range of disciplines related to international business. The concentration is especially well suited to all students fascinated with the possibilities of international business and, especially, to international students and to students with family and cultural ties to particular countries.

Graduates with concentrations in International Management are prepared for a variety of entry-level positions leading to careers in international management and marketing, both domestically and abroad.

Requirements (15 Credits)

MKT 430 (International Marketing)
MGT 434 (Managing in the Global Economy)
AF 455 (International Finance)

And two of the following:

ECON 334 (International Trade)
ECON 335 (International Finance)
ECON 336 (Economic Development)
ECON 372 (Comparative Economic Systems)
ECON 435 (The Multinational Corporation)
IR 480 (The Political Economy of International Trade)
POLSCI 410 (The Politics of International Economic Relations)
MGT 480 (Internship)

Management

The management concentration is ideal for students who want to keep their options open and avoid narrow, specialized career paths. Courses are designed to increase students’ abilities to gain and advance their careers in the rapidly changing structures of today’s business and government organizations. In these courses students develop analytic, writing, and oral presentation skills along with the computer-based skills employers require for entry-level positions in many different types of companies and industries.

Students who complete their baccalaureate degree with a concentration in management are positioned well for entry-level management positions in domestic and international companies, including financial, biotech and high tech, computer and telecommunications, healthcare, insurance, distribution and manufacturing.

Requirements (15 Credits)

MGT 401 (Introduction to Human Resource Management)
MGT 421 (Skills in Leadership and Teamwork)
MGT 434 (Managing in the Global Economy)

And two of the following:

MGT 431 (Legal Environment of Business)
MGT 450 (Advanced Topics in Managing Organizations)
MGT 470 (Entrepreneurship)
MGT 478 (Special Topics in Management)
MGT 480 (Internship)
MGT 488 (Independent Study)

Marketing

Students who concentrate in marketing learn to recognize the marketing function as the vital interface between the organization and its environment. In doing so, they become more aware of societal implications of marketing, as well as the complexities of doing business in global markets and in the information technology age. The flexibility of the marketing curriculum is designed to maximize the ability of students to select courses which are of the most interest to them.

Graduates of the marketing concentration are prepared to begin careers in sales, advertising, marketing program analysis, direct marketing, international marketing, and marketing research.

Requirements (15 Credits)

MKT 310 (Data Analysis for Marketing Management)

And four of the following:

MKT 402 (Sales Management)
MKT 403 (Integrated Marketing Communication)
MKT 404 (Retailing in the Internet Age)
MKT 405 (Web Page Marketing)
MKT 406 (Direct Marketing)
MKT 407 (Services Marketing)
MKT 430 (International Marketing)
MKT 478 (Special Topics in Marketing)
MKT 480 (Internship)
MGT 470 (Entrepreneurship)