Govt Relations & Public Affairs >> Communications & Media >> UMass Boston YouTube Channel

Government Relations and Public Affairs
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Third Floor, Room 028
P:617-287-5300
news@umb.edu

9:00a.m. to 5:00p.m.
Monday through Friday

UMass Boston YouTube Channel

YouTube.com/UmassBoston is an exciting internet platform to showcase the university's teaching, research and service mission. UMass Boston hosts an "enhanced channel" designed for universities to distribute media content. Our enhanced channel is free of advertising and allows for longer videos and customized branding. UMass Boston's YouTube channel is a resource that current and prospective students, the wider public, including potential funders visit for information about student life, academic programs, and public events. Working with the university's YouTube channel will help drive traffic to your postings and will enrich the site's offerings.

The following frequently asked questions have been developed to help university entities use the site and maximize the
publicity benefits of YouTube.  Visit "10 University Collections on YouTube" to read Open Culture's guide on university YouTube use.

FAQs

  • My department wants its own YouTube channel. Is there a policy about this?
    Yes. Please contact DeWayne Lehman, Director of Communications, 617-287-5302, DeWayne.Lehman@umb.edu, to let us know your needs. We are uploading all videos to one Umass Boston channel and then organizing them into thematic playlists.
    1. We can go over the branding requirements with you such as using the UMass logo available from here:
    http://www.umb.edu/branding/downloads.html
    2. We will highlight your video when it is ready and add you to the Umass Boston playlists.
    3. We will explain the process for adding keywords/tags to each video.
    4. We will review procedures for monitoring traffic to your video.
    5. We will show you how you an embed it back in your department webpage.

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  • What is the relationship between the UMass Boston Youtube Channel and iTunes U?
    Both YouTube and iTunesU offer a place to post videos to the public.  UMass Boston believes that the more rich content that is posted to both platforms, the stronger the university’s image. iTunesU is an Apple platform, and YouTube is owned by Google.

    iTunes U at UMass Boston will have private areas viewable only by enrolled students that are course-specific. The UMass Boston YouTube channel is completely public.  Furthermore, iTunesU hosts fewer videos and offers more podcasts (audio recordings).  iTunes downloads content to your local device for viewing/listening while YouTube, plays content online. There is much common ground between both. We are setting up a channel to organize UMass videos for YouTube and we ask that if you have material to post, you contact DeWayne  Lehman, Director of  Communications, who reviews both the iTunes and YouTube content for Umass Boston. .
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  • Do I have to submit my video through my department or may I submit it as an individual?
    If your department has set up its own procedures for communications/marketing please contact them first. If your department doesn't, please contact DeWayne Lehman, Director of Communications, DeWayne.Lehman@umb.edu.
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  • Does the video have to be my work or can I submit a friend or colleague's video?
    The video should be submitted by the person responsible for it. Please see our page on copyright information.

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  • Do I need to get release forms from the people in my video?
    Yes, this is required. This will be posted shortly.

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  • Is there a review or approval process before my video gets added to the site? If so, what is it and who does this?
    Please contact DeWayne Lehman, Director of Communications, DeWayne.Lehman@umb.ed.The review process is relatively informal. Essentially, the quality of the video should be comparable to those you find on the UMass Boston's YouTube channel. You might also be asked to upload appropriate videos to Umass Boston on iTunes U.

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  • How long before I submit my video before I can expect to see it on the site?
    Normally, within 48 hours. You will be notified by email when your video is live.

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  • How long will my video stay on the site?
    At this time, Umass Boston's channel is so new, we've not encountered a video that is no longer relevant. Perhaps, the best answer to this question is that it can remain on the UMass Boston's YouTube channel as long it remains relevant.

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  • Once my video is on the UA's YouTube channel, am I allowed to post it in other places (e.g., my departmental web site or blog)
    Yes. Once on youtube , your video has an "embed" code that allows it to be placed in a webpage. If you are working in Contribute, you'll need to get one of the designers from IT to place this code on our page. Please submit a request form for them that includes the url of your YouTube video and the url of the page where you want it to appear. http://site.www.umb.edu/program_mgr/service_request.php We encourage you to share your video to to your social networking sites like Facebook which you can do right from YouTube.

    Directions for placing the embed code on a web page are here in our technical guide.

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  • Once the video is on UMass Boston’s YouTube channel, who holds the copyright to the video, me or the UMass Boston?
    UMass Boston. There will be cases, of course, where participants in a video may hold rights to the intellectual property in the video. Please review our copyright information page.

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  • How can I brand my video so that it gets optimal viewing?
    The videos that are on UMass Boston's YouTube channel represent Umass Boston to the world. In that spirit we ask that you include the appropriate Umass Boston branding on all of your videos. Please follow the UMass Boston branding guidelines regarding colors, logos, and voice here. http://www.umb.edu/branding/

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