Experts Talk Brand
In November and December 2008, several information sessions about the new branding guidelines were presented for members of the UMass Boston community involved in marketing-related communicationns.
The speakers were Michael McPherson of Corey McPherson Nash, a branding and design firm that worked with the university to develop the brand manual, and Isabella Porter of Firebrand LLC, who was responsible for much of the market research and analysis reflected in the manual's key messages.
Here you can find a video of the December 4 information session. Running it requires RealPlayer.
