October 1998
October 1998
The new school year is off to a strong start with a substantial increase in enrollment. The goal established last year to bring our total student population to 12,000 has been surpassed. At the conclusion of the add/drop period, our total enrollment is projected to exceed 12,400.The enrollment numbers represent an increase of more than 10% over Fall '97. Of this 12,400, approximately 2200 are new students. A variety of new undertakings are credited with the increase. For the first time, the university launched a coordinated advertising campaign, which included radio, cable tv, print ads, and MBTA posters. Together, each medium presented a consistent message designed to reinforce the University's image and reputation. Further showcasing the University system was a series of radio and television spots developed by the President's Office.
Other initiatives included a variety of campus-wide events for prospective and transfer students. Enrollment Services hosted several meetings of the Urban Collaborative, a student service-oriented partnership of the University and several community colleges.
Efforts from the Offices of Undergraduate Admissions, Financial Aid Services, and Merit-Based Scholarships also contributed to the enrollment success. Earlier outreach and quicker responses from each office allowed students ample time to weigh their options, and left them with a positive impression of the University.
The Joint Admission Program also had an impact on increasing enrollment. Through this program, students who meet the appropriate criteria are granted admission to UMass Boston while still working toward their associate's degree at a participating community college. Joint Admission students who have a high enough grade point average may qualify to participate in the Tuition Advantage Program (TAP) and received a one third reduction in their tuition costs here.
According to Katheen Teehan, associate chancellor for enrollment Services and university communications, "Surpassing the 12,000 goal was a result of much planning and strategizing and the work of many departments and individuals."
--by Kelly McLaughlin
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