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Michael Ruettgers, the chief executive officer of EMC Corporation, spoke to an audience of MBA students at the College of Management's Senior Executive Leadership Forum on March 20 at the University Club. Hopkington-based EMC is the world leader in intelligent enterprise storage systems, software, networks, and services that enable organizations to access, harness, and protect their information. Ruettgers has built EMC into one of the most powerful high-tech franchises in the world, with 1999 revenues of $6.7 billion and income exceeding $1 billion. EMC has transformed information storage systems from passive containers into the enabling foundation of the Internet and the networked information economy, expanding what was once a largely ignored IT niche into an immense market opportunity for itself and a defining technology of the information revolution. Getting to the number one spot was a challenge for EMC, and staying there will be one as well. In addressing the students Ruettgers described the evolution of EMC's products from basic minicomputers to a key component in the infrastructure of the new economy. Keeping on top of industry changes and customers' wants are some of the tools of EMC's success, but almost as important is the organization's knowledge of its own strengths. "The most dangerous thing for any business is to be successful and yet not know exactly why you're successful," Ruettgers said. He warned the assembled MBA students that "if you get there first you have to be careful not to mess it up." EMC expects its executives and employees to be "smart people who work hard" according to Ruettggers, and finding those smart hard workers is EMC's single biggest challenge. The audience seemed up to helping EMC meet this particular challenge and maintain its exceptional growth. |
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