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By Thomas Keedy The recruitment module will change the way student prospect data is collected and maintained, and the way data can be accessed and used for routine business activities and reporting functions. Because this system is being implemented as a collaborative effort between the Boston, Dartmouth, and Lowell campuses, the new computing approach will allow the sharing of common data and business processes between the three campuses. The ability to interact with other campuses on-line provides significant opportunities for future efficiency and expansion of shared and common information-processing activities. Some benefits the new software will bring to the marketing function on campus are the ability for improved information gathering; enhanced tracking of marketing information; web pages for both undergraduate and graduate inquiries; and automatic assignment and tracking of all marketing materials and communications. As future modules of the PeopleSoft Student Administration system, such as admissions, student records, advising, student financials and financial aid, are implemented, the benefits of enhanced information-gathering, shared information, and full web functionality will accrue to all areas related to student services. |
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