UMass Boston Tops Corporate Reputation Survey

By Leigh DuPuy

UMass Boston received kudos from Massachusetts business leaders in a new survey ranking the reputations of the Common-wealth's leading private and public organizations. The Massachusetts Corporate Reputation Survey (MCRS) ranked UMass Boston 18th out of 144 companies, with a score indicating the university had a very good reputation in Massachusetts. UMass Boston earned its place in the top 20 with organizations such as Harvard University, Tufts Health Plan, Reebok International Ltd., and Children's Hospital.

"We know the many reasons why UMass Boston is top-notch," said UMass Boston Chancellor Jo Ann Gora, "but it is enormously gratifying to see the business world recognizing the quality of education we provide, our dedication to community service, and the contributions of our gifted graduates who go on to work in all sectors of Massachusetts organizations."

The MCRS was conducted by asking Boston-area business leaders to rate Massachusetts businesses, universities, and hospitals on a variety of criteria. Conducted in September, the survey asked 201 Massachusetts executives to rate a select list of 144 Massachusetts companies and organizations based on six attributes - general reputation, products and services, social responsibility, ethics and corporate governance, workplace environment, and financial performance.

Surveyers found that non-profit institutions in higher education and health care enjoy the best reputations among business executives in Massachusetts.

The MCRS was conducted for Morrissey & Company, a communications firm in New England dedicated to providing high-level reputation management, by Opinion Dynamics Corporation, a national leader in market research, polling, and consulting headquartered in Cambridge, MA.
The survey is available on www.reputationsurvey.com.

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