UMass Boston Students Assist Girl Scouts Through Social Media

In the beginning of the fall 2011 semester, a team from Assistant Professor of Marketing Werner Kunz's social media class (MKT 441) represented UMass Boston in the Boston-wide student competition “College Faceoff: Social Media for Social Good.” The goal of the competition was to develop social media strategies for local nonprofit organizations.

Eight teams from the following colleges participated in the September 16 event:
Emerson College
Boston University
Boston College
UMass Boston
Harvard University
Bentley University

Bentley University fielded two teams. The UMass Boston team, pictured from left to right, consisted of Fei Zuo, Daniel Levin, and Tsz Chun Yung (Jason).

Each team was given an hour to develop a marketing strategy for an assigned nonprofit organization and then presented in front of the judges. The teams did not have to execute their plans.

Team UMass Boston was assigned the Girl Scouts of Eastern Massachusetts (GSEM). The UMass Boston student team came up with the idea to create a social media-based video campaign for GSEM. This campaign would involve current Girl Scouts and volunteers. Local troops would film their activities (selling cookies, camping, etc.) and then submit their video to GSEM through the campaign’s social media platforms, such as YouTube, Facebook, and Twitter.

One of the teams from Bentley won the competition, but Kunz says he thinks the concept the UMass Boston students presented made sense and was valuable for their client.

If you have more questions about the student-developed social media strategies of UMass Boston students, please contact Werner Kunz (werner.kunz@umb.edu).

Read about the College Faceoff: Social Media for Social Good competition:
http://www.pitchengine.com/pitch/172572/

Watch the video (Team UMass Boston appears at 1:08:00 into the clip):
http://www.ustream.tv/recorded/17311368