Werner Kunz Receives Best Paper Award
June 20, 2011
College of Management
Werner Kunz was recently awarded an QUIS best paper award for his co-authored manuscript, "Transforming Users into Fans – How Fan Pages Influence the Consumer-Brand Relationship," at the 12th International Research Symposium on Service Excellence in Management (QUIS) at Cornell University, NY.
Tags: college of management, conference, marketing
Leave a Comment!
Comments are moderated and will not appear until they have been reviewed and approved.