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Videos are an important component of telling the UMass Boston story, and like other materials that tell our stories–brochures, handbooks, web pages, etc.–they need to adhere to university brand standards and be consistent in style, tone, and message.
Everyone involved in the creation of a video that is going to be posted on umb.edu or the UMass Boston YouTube channel needs to first go through a Video Production Workshop. This workshop will take 90 minutes, and will cover everything from storytelling to video concepts to editing techniques. Contact Jessica Downa in the Digital Learning Studio to set up your training. See the Video Production Guide for some things to think about as you begin the video production process.
All videos embedded on umb.edu pages must be approved by the Office of Communications. You can email your files to email@example.com or put them on a DVD and bring them to the 3rd Floor of the Quinn Administration Building. Once the videos are cleared for posting, the office will contact the Video Production Center (VPC) and the center staff will upload your file into the Brightcove Player. Be aware that your office/college/department/center will be responsible for captioning costs. See: ADA Compliancy and ADA Compliancy Procedures.
All videos embedded on umb.edu pages must use the Brightcove Player, the new video system for all UMass campuses.
Please contact the VPC if you have a video which has been produced for you which you would like to be embedded on the umb.edu site so the VPC staff can put it through the Brightcove player.
Videos with a YouTube watermark should be linked to the site, using the Media Gallery feature, not embedded on the site. Contact the Office of Communications if you need help using the Media Gallery feature.
All videos embedded on www.umb.edu must be ADA compliant. Therefore, all videos that appear on the UMass Boston website must be captioned. Any video embedded on umb.edu which is not captioned as of December 1, 2011, will be removed from the site.
Brightcove has partnered with Automated Sync Technologies (AST) to provide captioning services for videos. The office/department/center in charge of the video needs to pay for this service. Contact John Jessoe at the VPC for pricing.
You do not need to provide a transcript, but you may need to give the VPC a list of names or terms that would not show up in a standard spell check by AST.
Videos posted on YouTube, which are linked to from the university’s website, do not have to be captioned but should be whenever possible.
Videos of university events should feature a title page, featuring the sail motif and the date of the event. This template is available upon request. Contact the Office of Communications. A marketing/promotional video should include a title page appropriate for its audience and subject matter. It should include at the very least, a title, the university’s name, and our logo. See: Identifiers: Logo.
All university videos should also use a copyright page. The Video Production Center currently has its own template.
All other videos (not produced by the Video Production Center) should use the closing image below. The image is available in a format suitable for HD videos upon request. (The image below is sized to fit the dimensions of our website.) Contact the Office of Communications.
If a lower third (aka super/chyron) is desired to identify University of Massachusetts Boston personnel, you need to make sure you are using the updated university logo which is available for download.
For lower thirds, you should use Arial Bold on the lines 1 and 2 and Arial Regular on line 3 (if applicable.) Templates are available upon request. Contact the Office of Communications.
Videos on umb.edu pages
Contact the Office of Communications
Videos on the UMass Boston YouTube channel
Contact Lisa Link
Last Updated: July 12, 2012