-:: Chancellor's Strategic Planning Task Force
External Relations:
CHARGE
Recognizing the various stakeholders present to the UMB community (students, prospective students, legislators, trustees, President’s office, employees, neighbors, business partners and alumni), this group will develop a plan to promote UMB in all avenues.
PROPOSED ISSUES:
- Ties with the business community
- Ties with the “neighborhood”
- Branding of UMB and communication of mission
- Communications (internal and external and use of vehicles)
- Government Relations
- “Master Plan” communications: future campus changes and impact on community
- Employee relations
- Marketing for enrollment (how take advantage of value proposition)