How To Green Your Business and Other Organizations

Businesses and institutions improve their environmental performance to reduce costs, attract customers, and help sustain our ecosystem. This course provides you with the background and understanding necessary to achieve these goals.

The course is divided into three sections:

The course includes a field trip to a business that has become a green leader in its field, and has improved its bottom line as a result. You will learn what the organization did, how it overcame obstacles to success and how it benefits from going green. We will have a conversation with the business’s environmental champion.

When you successfully complete this course, you will receive 2.7 Continuing Education Units (CEUs).

Learning Outcomes

Book Information

Instructor: Dan Ruben

Dan Ruben is the executive director of Boston Green Tourism, a catalyst for expanding the use of environmentally friendly practices in Greater Boston’s hotels and convention centers. Previously, Dan was the executive director of the Coalition for Environmentally Responsible Conventions (CERC), which planned, implemented, and publicized environmental best practices at the 2004 Democratic and Republican National Conventions. CERC won the international Environmentally Responsible Meeting Award, two EPA Environmental Merit awards, and Mass Energy’s Advocate of the Year award. Dan advised the City of Denver about greening the 2008 Democratic National Convention.

Dan served for 8 years as Vice President and President of the Green Decade Coalition/Newton, a grassroots volunteer environmental nonprofit, and currently serves as a board member. The Green Decade works with households, businesses, schools and institutions in Newton to implement measurable improvements in their use of resources.

Dan is the Vice President of the Board of Directors for the Massachusetts Energy Consumers Alliance and is on the Advisory Council of the Sustainable Business Network of Greater Boston. He has been a consultant for the Environmental Protection Agency, Cotton Incorporated, Clear Channel Communications, Pioneer Investments, the Down to Earth Expo and the Energy Smackdown television show.

Corporate & Professional Development