Entrepreneurship in the U.S. and China

Experiences will include:

  • A visit to the Great Wall and the Forbidden City
  • Time spent in Beijing
  • Visits to different businesses and corporations in China, such as the Alibaba and Wanda Groups.

Program Overview

In today's rapidly changing economy, businesses are facing increased global challenges and opportunities. Being able to understand those challenges, and grasp those opportunities are critical for firms to be successful, no matter where they operate.

China, now home to over 1.3 billion people and the world’s second-largest economy, has become increasingly important as a market for, and source of, goods and services in all sectors. 21st-century managers need to understand the risks and benefits of doing business in China. In an ever-more globalized world economy, managers at all levels need to understand different ways of doing business in dissimilar cultures and adopt "best practices" in marketing, finance, and operations from around the world.

This course will offer students an in-depth look at how business is conducted in China, the impact of Chinese culture on business practice, and potential business opportunities there. This year, we will visit four cities in China: Beijing, the current Chinese capital and the political and cultural center of the country; Shanghai, a global financial center and China's economic capitol; Hangzhou, the capitol city of Zhejiang province and the location of the headquarter of the Alibaba Group, which had the largest IPO in US history in 2014; and Wuzhen, a canal-town with over 7000 years' history and city with the most sophisticated internet infrastructure in China.

During our visit in China, we will enjoy unique cultural tours (Great Wall and The Forbidden City, etc.) as well as visit Chinese and multinational corporations in different industries and interview the executives of those corporations. This year, among others, we plan to visit Alibaba in Hangzhou and Wanda Group in Beijing.

Students are not expected to have any knowledge of Chinese and will receive an extensive orientation before leaving for China.

Academic Credit

Participants can earn three elective credits in the UMass Boston MBA Program. This course will count toward a specialization of your choice (depending on the topic of your final project) and will satisfy the International Business requirement.

  • MBAMKT 680: Entrepreneurship in the US and China, 3 credits (required)

In addition, all the students can earn three additional credits by taking an independent study course with Professor Raymond Liu.

  • MBAMKT 696: Independent Study, 3 credits (optional)

The Faculty

Raymond Liu is an Associate Professor of Marketing in the College of Management at the University of Massachusetts Boston, who has successfully led this course in China for the past ten summers.


Please be advised that international programs are subject to change, slight or major, at any time due to circumstances beyond our control; this includes any and all fees, dates, itinerary, and program activities. We will do our best to inform all applicants of any changes in as timely a manner as possible.

Schedule and Fee

Programs run:
June 9 – 23, 2015

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Program Fee:
MBAMKT 680 (3 credits): $2,799
MBAMKT 696 (3 credits): +$650

$1399 will be paid to UMass Boston as tuition and the balance of $1400 will be paid directly to the vendor in China.

To Apply

This course is open to all University of Massachusetts Boston students. Individuals from other colleges and universities are also welcome to apply.

Application Deadline:
Applications are reviewed every week until April 17, 2015. Early applications are strongly encouraged, as space is limited to 20 participants.

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More Information

Jennifer Goode-Sollis