Entrepreneurship in the U.S. and China
In today's rapidly changing economy, businesses are facing increased global challenges and opportunities. Being able to understand those challenges, and grasp those opportunities are critical for firms to be successful, no matter where they operate.
China, now home to over 1.3 billion people and the world’s second-largest economy, has become increasingly important as a market for, and source of, goods and services in all sectors. 21st-century managers need to understand the risks and benefits of doing business in China. In an ever-more globalized world economy, managers at all levels need to understand different ways of doing business in dissimilar cultures and adopt "best practices" in marketing, finance, and operations from around the world.
This course will offer students an in-depth look at how business is conducted in China, the impact of Chinese culture on business practice, and potential business opportunities there. This year, we will visit four cities in China: Beijing, the current Chinese capital and the political and cultural center of the country; Xian, an ancient capitol with more than 2000 years’ history experiencing rapid economic revival; Shanghai, a global financial center and one of the most dynamic cities in the world; and Eerduosi located in the beautiful prairie of inner Mongolia, which once had the highest GDP per capita in the nation. During our visit in China, we will enjoy unique cultural tours (Great Wall and The Forbidden City, etc.) as well as visit Chinese and multinational corporations in different industries and interview the executives of those corporations. Students are not expected to have any knowledge of Chinese and will receive an extensive orientation before leaving for China.
Participants can earn three elective credits in the UMass Boston MBA Program. This course will count toward a specialization of your choice (depending on the topic of your final project) and will satisfy the International Business requirement.
- MBAMKT 680: Entrepreneurship in the US and China, 3 credits (required)
In addition, students can earn three additional credits by taking an independent study course with Professor Raymond Liu.
- MBAMKT 696: Independent Study, 3 credits (optional)
June 8 – 23, 2017
MBAMKT 680 (3 credits): $3,220
MBAMKT 696 (3 credits): +$650
$1,470 will be paid to UMass Boston as tuition and the balance of $1,750 will be paid directly to the vendor in China for logistics.
The fee covers all lodging, ground transportation, river cruise, field-trips, and most meals. The fee does not cover visa or passport fees, round-trip airfare to/from China, or travel insurance.
This course is open to all University of Massachusetts Boston students. Individuals from other colleges and universities are also welcome to apply.
Applications are reviewed every week until March 27. Early applications are strongly encouraged, as space is limited to 20 participants.
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Raymond Liu is an Associate Professor of Marketing in the College of Management at the University of Massachusetts Boston, who has successfully led this course in China for the past eleven summers.
Please be advised that international programs are subject to change, slight or major, at any time due to circumstances beyond our control; this includes any and all fees, dates, itinerary, and program activities. We will do our best to inform all applicants of any changes in as timely a manner as possible.