Academics

Management & Marketing

About Management

In the field of Management, students have the opportunity to explore and develop critical managerial and entrepreneurial skills in decision-making, conflict management, communications, and venture- creations skills. The area of study provides students not only with technical skills but also with the ability to manage people and resources effectively. Students can focus their studies on a number of different management areas such as Human Resource Management, Entrepreneurship, Nonprofit Management, Managerial Effectiveness and International Management.

Students who study Management are positioned well for positions in the financial, biotechnology, high tech, nonprofit, computer and telecommunications industries, as well as in education, insurance, and healthcare. Alumni work as account executives, human resources managers, consultants, recruiters, and retail managers, and several have started their own firms.

About Marketing

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. It contributes directly to achieve profit and growth for the company.  A focus in marketing allows students to find opportunities in local, national, and international businesses as well as in government and nonprofit organizations.

Career paths lead from entry points in retail, sales, services marketing, marketing research and database management, advertising, promotion, product management, brand management, customer relations, and direct and electronic marketing.