Faculty & Staff
Areas of Expertise
Consumer Behavior, Marketing Communication
PhD, University of Oregon, 2009
MA, Washington State University, 2004
BA, Sichuan University, 2001
Professional Publications & Contributions
- Xie, G. & Quintero-Johnson, J. M. (2015). Examining the third-person effect of baseline omission in numerical comparison: The role of consumer persuasion knowledge. Psychology & Marketing, 32 (4), 438-449.
- Chang, H., Zhang, L., & Xie, G. (2015). Message framing in green advertising: The effect of construal level and consumer environmental concern. International Journal of Advertising, 34 (1), 158-176.
- Xie, G. & Kahle, L. R. (2014). Approach or avoid? The effect of regulatory focus on consumer behavioral responses to personal selling attempts. Journal of Personal Selling and Sales Management, 34 (4), 260-271.
- Xie, G. (2014). Deceptive advertising and third-person perception: The interplay of generalized and specific suspicion, Journal of Marketing Communications. DOI: 10.1080/13527266.2014.918051.
- Xie, G., Madrigal, R., & Boush, D. M. (2014). Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising. Journal of Business Ethics, DOI: 10.1007/s10551-014-2155-2.
- Xie, G., Boush, D. M., & Liu, R. (2013). Tactical deception in covert selling: A persuasion knowledge perspective, Journal of Marketing Communications. DOI:10.1080/13527266.2012.754369.
- Xie, G. & Kronrod, A. (2012). Is the devil in details? The signaling effect of numerical precision in environmental advertising claims. Journal of Advertising, 41(4), 107-121.
- Gurel-Atay, E., Xie, G., Chen, J., & Kahle, L.R. (2010). Changes in social values in the United States, 1976-2007: “Self-Respect” is on the upswing as “Sense of Belonging” becomes less important. Journal of Advertising Research. 50(1), 57-67.
Consumer Behavior, Customer Relationship Management, Marketing Research, Principles of Marketing
Dr. Xie’s research focuses on the intricacies of marketing persuasion in three distinct, yet closely related areas:
- interactions between message features and consumers’ dispositional differences
- consumers’ persuasion knowledge and its psychological effects, and
- consumers’ responses to the use of deceptive tactics.
Editorial Review Board: Marketing Management Journal, International Journal of Consumer Research
Grants, Honors and Awards
The Best Paper Award, Marketing and Public Policy Conference, Boston, 2014
University Research Seminar Fellow, University of Massachusetts Boston, 2010
Joseph P. Healey Research Grant, University of Massachusetts Boston, 2010
AMA-Sheth Foundation Doctoral Consortium Fellow, Pheonix, AZ, 2007
Merle King Smith Doctoral Scholarship, Charles H. Lundquist College of Business, University of Oregon, 2004-08