Faculty & Staff
Guang-Xin Xie, PhD
Associate Professor of Marketing
Areas of Expertise
Consumer Behavior, Marketing Communication, Marketing Research
PhD, University of Oregon, 2009
MA, Washington State University, 2004
BA, Sichuan University, 2001
Professional Publications & Contributions
- Wright, S. & Xie, G. (forthcoming). Perceived privacy violation: Exploring the malleability of privacy expectations, Journal of Business Ethics.
- Xie, G. (2016). Deceptive advertising and third-person perception: The interplay of generalized and specific suspicion, Journal of Marketing Communications, 22 (5), 494-512.
- Xie, G., Madrigal, R., & Boush, D. M. (2015). Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising. Journal of Business Ethics, 129, 281-293.
- Xie, G. & Quintero-Johnson, J. M. (2015). Examining the third-person effect of baseline omission in numerical comparison: The role of consumer persuasion knowledge. Psychology & Marketing, 32 (4), 438-449.
- Chang, H., Zhang, L., & Xie, G. (2015). Message framing in green advertising: The effect of construal level and consumer environmental concern. International Journal of Advertising, 34 (1), 158-176.
- Xie, G., Boush, D. M., & Liu, R. (2015). Tactical deception in covert selling: A persuasion knowledge perspective. Journal of Marketing Communications, 21 (3), 224-240.
- Xie, G. & Kahle, L. R. (2014). Approach or avoid? The effect of regulatory focus on consumer behavioral responses to personal selling attempts. Journal of Personal Selling and Sales Management, 34 (4), 260-271.
- Xie, G. & Kronrod, A. (2012). Is the devil in details? The signaling effect of numerical precision in environmental advertising claims. Journal of Advertising, 41(4), 107-121.
Consumer Behavior, Customer Relationship Management, Marketing Research, Principles of Marketing
Grants, Honors, and Awards
- The Best Paper Award, AMA Marketing & Public Policy Conference, Boston, 2014
- University Research Seminar Fellow, University of Massachusetts Boston, 2010
- Joseph P. Healey Research Grant, University of Massachusetts Boston, 2010
- AMA-Sheth Foundation Doctoral Consortium Fellow, Phoenix, AZ, 2007
- Merle King Smith Doctoral Scholarship, Charles H. Lundquist College of Business, University of Oregon, 2004-08