Faculty & Staff

Guang-Xin Xie, PhD

Associate Professor of Marketing


photo of Guang-Xin  Xie

Areas of Expertise

Consumer Behavior, Marketing Communication, Marketing Research


PhD, University of Oregon, 2009
MA, Washington State University, 2004
BA, Sichuan University, 2001

Professional Publications & Contributions

Additional Information

Courses Taught

Consumer Behavior, Customer Relationship Management, Marketing Research, Principles of Marketing

Grants, Honors, and Awards
  • The Best Paper Award, AMA Marketing & Public Policy Conference, Boston, 2014
  • University Research Seminar Fellow, University of Massachusetts Boston, 2010
  • Joseph P. Healey Research Grant, University of Massachusetts Boston, 2010
  • AMA-Sheth Foundation Doctoral Consortium Fellow, Phoenix, AZ, 2007
  • Merle King Smith Doctoral Scholarship, Charles H. Lundquist College of Business, University of Oregon, 2004-08