Faculty & Staff

photo of Guang-Xin  Xie

Guang-Xin Xie, PhD

Areas of Expertise

Consumer Behavior, Marketing Communication


PhD, University of Oregon, 2009
MA, Washington State University, 2004
BA, Sichuan University, 2001

Professional Publications & Contributions

Additional Information

Courses Taught

Consumer Behavior, Customer Relationship Management, Marketing Research, Principles of Marketing

Research Interest

Dr. Xie’s research focuses on the intricacies of marketing persuasion in three distinct, yet closely related areas:

  1. interactions between message features and consumers’ dispositional differences
  2. consumers’ persuasion knowledge and its psychological effects, and
  3. consumers’ responses to the use of deceptive tactics.
Professional Activities

Editorial Review Board: Marketing Management Journal, International Journal of Consumer Research

Grants, Honors and Awards

The Best Paper Award, Marketing and Public Policy Conference, Boston, 2014

University Research Seminar Fellow, University of Massachusetts Boston, 2010

Joseph P. Healey Research Grant, University of Massachusetts Boston, 2010

AMA-Sheth Foundation Doctoral Consortium Fellow, Pheonix, AZ, 2007

Merle King Smith Doctoral Scholarship, Charles H. Lundquist College of Business, University of Oregon, 2004-08