Campus Closing

The University of Massachusetts Boston campus is closed today, Monday, February 8. All classes and activities are canceled. For information, visit


Course Catalog


Marketing Research

This course is intended to improve your ability to actually use research as a formalized means of obtaining information to be used in making decisions in the context of increasingly globalized, diverse, and information-oriented marketplace, business world, and nonprofit organizations. During the information collection, analysis, and report process, you will learn a set of fundamental marketing research skills of problems formulation, research design, measurement scale development, questionnaire design, data collection, basic and multivariate data analysis, report writing, and presentation.

Section Class Number Weekly Schedule Time Instructor Location