Academics

Course Catalog

GRAD > MBAMKT > 671

Marketing Research

Description:
This course is intended to improve your ability to actually use research as a formalized means of obtaining information to be used in making decisions in the context of increasingly globalized, diverse, and information-oriented marketplace, business world, and nonprofit organizations. During the information collection, analysis, and report process, you will learn a set of fundamental marketing research skills of problems formulation, research design, measurement scale development, questionnaire design, data collection, basic and multivariate data analysis, report writing, and presentation.

Offered in:

2015 Fall

Section Class Number Weekly Schedule Time Instructor Location
01 3830 Tu 05:30 PM - 08:15 PM Liu,Raymond Ruiming W01-0063 More Info