Course Catalog


Marketing Research

This course is intended to improve your ability to actually use research as a formalized means of obtaining information to be used in making decisions in the context of increasingly globalized, diverse, and information-oriented marketplace, business world, and nonprofit organizations. During the information collection, analysis, and report process, you will learn a set of fundamental marketing research skills of problems formulation, research design, measurement scale development, questionnaire design, data collection, basic and multivariate data analysis, report writing, and presentation.

Offered in:

2016 Fall

Section Class Number Schedule/Time Instructor Location
01 3538 Tu
05:30 PM - 08:15 PM
Liu,Raymond Ruiming Y03-3370
Session: Regular Academic Session
Class Dates: 09/06/2016 - 12/14/2016
Capacity: 35
Enrolled: 14
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites:
Course Attributes: