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Services Marketing

Description:
This course examines what differentiates services marketing from the marketing of products. Special attention is given to the unusually intricate coordination of planning and interaction that the marketing of services requires among the traditional management functions of marketing, operations, human resources, and finance.

Pre Requisites: Pre-req = MBAMKT 670 and Graduate degree student in Management

Offered in:

2018 Summer

Section Class Number Schedule/Time Instructor Location
01B 1689 MW
6:00 - 9:00 pm
Powers,Robert J W01-0044
Session: CE Ses 6
Class Dates: 07/16/2018 - 08/23/2018
Capacity: 35
Enrolled: 3
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MBAMKT 670 and Graduate degree student in Management
Course Attributes: