GRAD > MBAMKT > 675
Business to Business Marketing
This course examines the strategic and tactical issues of marketing business products and services. Special focus is laid on high technology and other areas in which markets are fragmenting, life cycles are accelerating, and pressures for cost containment are increasing while margins are decreasing.
19:00 - 21:45
Class Dates: 09/05/2017
Pre Requisites: Pre-req = MBAMKT 670 and Graduate degree student in Management