Course Catalog


Business to Business Marketing

This course examines the strategic and tactical issues of marketing business products and services. Special focus is laid on high technology and other areas in which markets are fragmenting, life cycles are accelerating, and pressures for cost containment are increasing while margins are decreasing.

Offered in:

2016 Fall

Section Class Number Schedule/Time Instructor Location
01 5960 W
19:00 - 21:45
Manning,Bryan Dennis W02-0127
Session: Regular
Class Dates: 09/06/2016
Capacity: 30
Enrolled: 20
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MBAMKT 670 and Graduate degree student in Management
Course Attributes: