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GRAD > MBAMKT > 685

Brain of the Consumer

Description:
Advances in medical technology during the last 15 years have made it possible to study with a far greater accuracy the neural bases of feeling, thinking, decision-making and behaving. The progress in neuroscience has implications for the analysis of buyers' decisions and conduct. The objective of the course is to introduce students to the most recent observations explaining how consumers act in response to personal and situational factors as manifested through neurobiological reactions. Understanding whether and why people act in not-co-rational ways as theoretically assumed is very important for developing a realistic perspective on various marketing phenomena. After reviewing existing psycho-sociological concepts as they have been typically presented in marketing textbooks, and adopting

Offered in:

2017 Spring

Section Class Number Schedule/Time Instructor Location
01 11618 M
05:30 PM - 08:15 PM
Zurawicki,Leon M03-0204
Session: Regular Academic Session
Class Dates: 01/23/2017 - 05/10/2017
Capacity: 25
Enrolled: 3
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MBAMKT 670 and Graduate degree student in Management
Course Attributes: