Course Catalog


Social Media Marketing

Social media provide marketers with several important capabilities not present in most other media including interactivity and measurability. Social media platforms like Facebook, Foursquare, or Twitter have a fundamental impact on the way business and consumers behave, communicate and interact with each other. It is critical for business to understand these new media in order to benefit from them significantly. In this course, we will deal with the possibilities that Social media can offer companies and how they can be used to retain and interact with consumers. In this context, we rely partly on established theoretical models and best practice business cases. Special attention will be given to mobile services as well as the special characteristics of social media.

Offered in:

2017 Spring

Section Class Number Schedule/Time Instructor Location
01 3438 Tu
17:30 - 20:15
Kunz,Werner Hermann Y04-4100
Session: Regular
Class Dates: 01/23/2017
Capacity: 20
Enrolled: 20
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites:
Course Attributes: