Academics

Course Catalog

UGRD > MKT > 310

Data Analysis for Marketing Management

Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.

Offered in:

2016 Fall

Section Class Number Schedule/Time Instructor Location
01 1971 TuTh
16:00 - 17:15
Powers,Robert J Y04-4170
Session: Regular
Class Dates: 09/06/2016
Capacity: 35
Enrolled: 29
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT students only - This course is open to Management majors only. Other student
Course Attributes:

2017 Spring

Section Class Number Schedule/Time Instructor Location
01 1940 MW
16:00 - 17:15
Liu,Raymond Ruiming W01-0031
Session: Regular
Class Dates: 01/23/2017
Capacity: 35
Enrolled: 35
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT students only - This course is open to Management majors only. Non MGT major
Course Attributes: