Course Catalog

UGRD > MKT > 310

Data Analysis for Marketing Management

Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.

Offered in:

2017 Fall

Section Class Number Schedule/Time Instructor Location
01 4231 TuTh
16:00 - 17:15
Powers,Robert J W02-0198
Session: Regular
Class Dates: 09/05/2017
Capacity: 35
Enrolled: 34
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT students only - This course is open to Management majors only. Non MGT major degree students in partner programs may register for this course starting 08/07/17. Non-degree and non-partner program students may submit registration requests starting 09/05/17.
Course Attributes:

2017 Spring

Section Class Number Schedule/Time Instructor Location
01 1940 MW
16:00 - 17:15
Liu,Raymond Ruiming W01-0031
Session: Regular
Class Dates: 01/23/2017
Capacity: 35
Enrolled: 35
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT students only - This course is open to Management majors only. Non MGT major degree students in partner programs may register for this course starting 08/07/17. Non-degree and non-partner program students may submit registration requests starting 09/05/17.
Course Attributes:

2017 Summer

Section Class Number Schedule/Time Instructor Location
01B 1572 TuTh
10:00 - 13:00
Liu,Raymond Ruiming W01-0019
Session: CE Ses 6
Class Dates: 07/17/2017
Capacity: 35
Enrolled: 20
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT students only - Management majors only. Students in partner programs may begin registering on 05/15/2017. Registration for students in other programs and non-degree students opens on 5/30/2017.
Course Attributes: