Academics

Course Catalog

UGRD > MKT > 310

Data Analysis for Marketing Management

Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.

Offered in:

2016 Fall

Section Class Number Schedule/Time Instructor Location
01 1971 TuTh
04:00 PM - 05:15 PM
Powers,Robert J Y04-4170
Session: Regular Academic Session
Class Dates: 09/06/2016 - 12/14/2016
Capacity: 35
Enrolled: 29
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 credits MGT majors only
Course Attributes:

2016 Spring

Section Class Number Schedule/Time Instructor Location
01 2119 MW
09:30 AM - 10:45 AM
Liu,Raymond Ruiming Y04-4160
Session: Regular Academic Session
Class Dates: 01/25/2016 - 05/11/2016
Capacity: 35
Enrolled: 24
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 credits MGT majors only
Course Attributes:

2017 Spring

Section Class Number Schedule/Time Instructor Location
01 1940 MW
04:00 PM - 05:15 PM
Liu,Raymond Ruiming W01-0031
Session: Regular Academic Session
Class Dates: 01/23/2017 - 05/10/2017
Capacity: 35
Enrolled: 35
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 credits MGT majors only
Course Attributes: