Course Catalog

UGRD > MKT > 310

Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.

Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT majors only

Offered in:

2017 Fall

Section Class Number Schedule/Time Instructor Location
01 4231 TuTh
4:00 - 5:15 pm
Powers,Robert J W02-0198
Session: Regular
Class Dates: 09/05/2017 - 12/13/2017
Capacity: 35
Enrolled: 34
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT majors only - This course is open to Management majors only. Non MGT major degree students in partner programs may register for this course starting 01/02/18. Non-degree and non-partner program students may submit registration requests starting 01/22/18.
Course Attributes:

2018 Spring

Section Class Number Schedule/Time Instructor Location
01 7609 Tu
4:00 - 6:45 pm
Liu,Raymond Ruiming Y03-3370
Session: Regular
Class Dates: 01/22/2018 - 05/09/2018
Capacity: 40
Enrolled: 40
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT majors only
Course Attributes: