Academics

Course Catalog

UGRD > MKT > 310

Data Analysis for Marketing Management

Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.

Offered in:

2015 Fall

Section Class Number Weekly Schedule Time Instructor Location
01 2048 TuTh 04:00 PM - 05:15 PM Liu,Raymond Ruiming W01-0054 More Info

2015 Spring

Section Class Number Weekly Schedule Time Instructor Location
01 2192 MW 09:30 AM - 10:45 AM Liu,Raymond Ruiming W01-0004 More Info

2015 Summer

Section Class Number Weekly Schedule Time Instructor Location
01B 1661 TuTh 10:00 AM - 01:00 PM Liu,Raymond Ruiming M03-0407 More Info