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UGRD > MKT > 404

Retailing in the Internet Age

Description:
Retailing goods and services to consumers has always taken a wide variety of forms, from the single-unit entrepreneurial enterprise to the shopping mall to the regional or national chain. In recent years shopping on the Internet has been added to the options available to the retail customer. This course covers all aspects of traditional retail marketing from site selection to merchandising policies to evaluation of effectiveness. It pays special attention to the new techniques and strategies required for business to consumer e-commerce and to the challenges presented by the need to integrate e-tailing into existing retail businesses.

Offered in:

2015 Summer

Section Class Number Weekly Schedule Time Instructor Location
01B 1257 TuTh 01:30 PM - 04:30 PM Anzenberger,Robert J W01-0064 More Info