Course Catalog

all > UGRD > MKT

Retailing in the Internet Age

Description:
Retailing goods and services to consumers has always taken a wide variety of forms, from the single-unit entrepreneurial enterprise to the shopping mall to the regional or national chain. In recent years shopping on the Internet has been added to the options available to the retail customer. This course covers all aspects of traditional retail marketing from site selection to merchandising policies to evaluation of effectiveness. It pays special attention to the new techniques and strategies required for business to consumer e-commerce and to the challenges presented by the need to integrate e-tailing into existing retail businesses.

Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsThis course is open to MGT majors only.

Offered in:

2018 Summer

Section Class Number Schedule/Time Instructor Location
01B 1687 TuTh
1:30 - 4:30 pm
Anzenberger,Robert J Y04-4190
Session: CE Ses 6
Class Dates: 07/16/2018 - 08/23/2018
Capacity: 35
Enrolled: 13
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsThis course is open to MGT majors only. - Management majors only. Students in partner programs may begin registering on 5/14/2018 Summer 1 and 6/25/2018 for Summer 2. Registration for students in other programs and non-degree students opens on 5/29/2018 for Summer 1 and 7/16/2018 for Summer 2.
Course Attributes: