Course Catalog

UGRD > MKT > 405

Web Page Marketing

In a short period of time, use of the Internet for marketing communications and commercial transactions has become commonplace among consumer product and service firms, business-to-business marketers, and nonprofit organizations. Use of the Internet for marketing purposes involves all basic marketing disciplines and adds the important elements of interactivity and tractability. It requires a user-level understanding of the technologies that make the Internet a communications medium and a transactional channel. This course provides the fundamental knowledge and marketing perspective required to successfully incorporate the Internet into the marketing activities of organizations of all types and sizes.

Offered in:

2016 Spring

Section Class Number Schedule/Time Instructor Location
01 2241
Vining,Ronald C ON-LINE
Session: Regular Academic Session
Class Dates: 01/25/2016 - 05/11/2016
Capacity: 30
Enrolled: 28
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 credits MGT majors only
Course Attributes: