Course Catalog

UGRD > MKT > 405

Web Page Marketing

In a short period of time, use of the Internet for marketing communications and commercial transactions has become commonplace among consumer product and service firms, business-to-business marketers, and nonprofit organizations. Use of the Internet for marketing purposes involves all basic marketing disciplines and adds the important elements of interactivity and tractability. It requires a user-level understanding of the technologies that make the Internet a communications medium and a transactional channel. This course provides the fundamental knowledge and marketing perspective required to successfully incorporate the Internet into the marketing activities of organizations of all types and sizes.

Offered in:

2017 Spring

Section Class Number Schedule/Time Instructor Location
01 2042 |
Vining,Ronald C ON-LINE
Session: Regular
Class Dates: 01/23/2017
Capacity: 35
Enrolled: 35
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT students only - This course is open to Management majors only. Non MGT major degree students in partner programs may register for this course starting 01/03/2017. Non-deg
Course Attributes: