Course Catalog

UGRD > MKT > 405

Web Page Marketing

Description:
In a short period of time, use of the Internet for marketing communications and commercial transactions has become commonplace among consumer product and service firms, business-to-business marketers, and nonprofit organizations. Use of the Internet for marketing purposes involves all basic marketing disciplines and adds the important elements of interactivity and tractability. It requires a user-level understanding of the technologies that make the Internet a communications medium and a transactional channel. This course provides the fundamental knowledge and marketing perspective required to successfully incorporate the Internet into the marketing activities of organizations of all types and sizes.

Offered in:

2017 Fall

Section Class Number Schedule/Time Instructor Location
01 7250
7:00 - 7:00 pm
Vining,Ronald C ON-LINE
Session: Regular
Class Dates: 09/05/2017 - 12/13/2017
Capacity: 30
Enrolled: 30
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT students only - This course is open to Management majors only. Non MGT major degree students in partner programs may register for this course starting 08/07/17. Non-degree and non-partner program students may submit registration requests starting 09/05/17.
Course Attributes:

2018 Spring

Section Class Number Schedule/Time Instructor Location
01 7702
7:00 - 7:00 pm
Vining,Ronald C ON-LINE
Session: Regular
Class Dates: 01/22/2018 - 05/09/2018
Capacity: 40
Enrolled: 0
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT students only
Course Attributes: