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Course Catalog

UGRD > MKT > 407

Services Marketing

Description:
Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services.

Offered in:

2015 Fall

Section Class Number Schedule/Time Instructor Location
01 2049 TuTh
02:00 PM - 03:15 PM
Atkins,Mark Eliot W01-0045
Session: Regular Academic Session
Class Dates: 09/08/2015 - 12/14/2015
Capacity: 35
Enrolled: 35
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 credits MGT majors only
Course Attributes: