Course Catalog

UGRD > MKT > 407

Services Marketing

Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services.

Offered in:

2016 Fall

Section Class Number Schedule/Time Instructor Location
01 1972 |
Session: Regular
Class Dates: |
Capacity: 35
Enrolled: 0
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT students only - This course is open to Management majors only. Other students may submit registration requests starting on the following dates: Partner programs - 7/11/16, n
Course Attributes: