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Services Marketing

Description:
Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services.

Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only

Offered in:

2018 Fall

Section Class Number Schedule/Time Instructor Location
01 13853 M
4:00 - 6:45 pm
Kunz,Werner Hermann W01-0034
Session: Regular
Class Dates: 09/04/2018 - 12/14/2018
Capacity: 40
Enrolled: 22
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only
Course Attributes: