Course Catalog

UGRD > MKT > 407

Description:
Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services.

Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only

Offered in:

TBA