Course Catalog

UGRD > MKT > 407

Services Marketing

Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services.

Offered in:

2015 Fall

Section Class Number Weekly Schedule Time Instructor Location
01 2049 TuTh 02:00 PM - 03:15 PM Atkins,Mark Eliot W01-0045 More Info