Course Catalog

UGRD > MKT > 408

Description:
The core of the discipline of Marketing is to understand and satisfy customer/consumer needs and wants. This course demonstrates what drives consumer buying behavior and how consumer psychology and social influences impact people's conduct as buyers and users. It aims at developing skills in analyzing data pertinent to consumer behavior and, consequently, offers perspective on how marketers can better satisfy the consumers. The addition of this course represents an important subject area for students interested in the field of marketing,

Pre Requisites: Pre-Requisite=MKT 301MGT majors only

Offered in:

2017 Fall

Section Class Number Schedule/Time Instructor Location
01 4955 Th
5:30 - 8:15 pm
Xie,Guangxin W01-0055
Session: Regular
Class Dates: 09/05/2017 - 12/13/2017
Capacity: 35
Enrolled: 31
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-Requisite=MKT 301MGT majors only - This course is open to Management majors only. Non MGT major degree students in partner programs may register for this course starting 01/02/18. Non-degree and non-partner program students may submit registration requests starting 01/22/18.
Course Attributes:

2018 Spring

Section Class Number Schedule/Time Instructor Location
01 8161 TuTh
12:30 - 1:45 pm
Mun,Jungim W01-0006
Session: Regular
Class Dates: 01/22/2018 - 05/09/2018
Capacity: 40
Enrolled: 32
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-Requisite=MKT 301MGT majors only
Course Attributes: