Course Catalog

UGRD > MKT > 408

Consumer Behavior

Description:
The core of the discipline of Marketing is to understand and satisfy customer/consumer needs and wants. This course demonstrates what drives consumer buying behavior and how consumer psychology and social influences impact people's conduct as buyers and users. It aims at developing skills in analyzing data pertinent to consumer behavior and, consequently, offers perspective on how marketers can better satisfy the consumers. The addition of this course represents an important subject area for students interested in the field of marketing,

Offered in:

2017 Fall

Section Class Number Schedule/Time Instructor Location
01 4955 Th
17:30 - 20:15
Xie,Guangxin W01-0055
Session: Regular
Class Dates: 09/05/2017
Capacity: 35
Enrolled: 22
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: MKT 408 - This course is open to Management majors only. Non MGT major degree students in partner programs may register for this course starting 08/07/17. Non-degree and non-partner program students may submit registrat
Course Attributes:

2017 Spring

Section Class Number Schedule/Time Instructor Location
01 2552 TuTh
12:30 - 13:45
Mun,Jungim W02-0158
Session: Regular
Class Dates: 01/23/2017
Capacity: 35
Enrolled: 35
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: MKT 408 - This course is open to Management majors only. Non MGT major degree students in partner programs may register for this course starting 08/07/17. Non-degree and non-partner program students may submit registrat
Course Attributes: