Academics

Course Catalog

UGRD > MKT > 408

Consumer Behavior

Description:
The core of the discipline of Marketing is to understand and satisfy customer/consumer needs and wants. This course demonstrates what drives consumer buying behavior and how consumer psychology and social influences impact people's conduct as buyers and users. It aims at developing skills in analyzing data pertinent to consumer behavior and, consequently, offers perspective on how marketers can better satisfy the consumers. The addition of this course represents an important subject area for students interested in the field of marketing,

Offered in:

2015 Fall

Section Class Number Schedule/Time Instructor Location
01 3034 Tu
05:30 PM - 08:15 PM
Xie,Guangxin W02-0158
Session: Regular Academic Session
Class Dates: 09/08/2015 - 12/14/2015
Capacity: 35
Enrolled: 29
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-Requisite=MKT 301 MGT majors only
Course Attributes:

2016 Fall

Section Class Number Schedule/Time Instructor Location
01 2868 Tu
05:30 PM - 08:15 PM
Xie,Guangxin W01-0044
Session: Regular Academic Session
Class Dates: 09/06/2016 - 12/14/2016
Capacity: 35
Enrolled: 35
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-Requisite=MKT 301 MGT majors only
Course Attributes:

2016 Spring

Section Class Number Schedule/Time Instructor Location
01 2918 TuTh
12:30 PM - 01:45 PM
Calderon,Jessica W01-0034
Session: Regular Academic Session
Class Dates: 01/25/2016 - 05/11/2016
Capacity: 35
Enrolled: 22
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-Requisite=MKT 301 MGT majors only
Course Attributes: