Academics

Course Catalog

UGRD > MKT > 409

Customer Relationship Management

Description:
This course introduces a broad spectrum of Customer Relationship Management (CRM) and concentrates on building and maintaining customer loyalty and lost customer win-back, as a key component of the organization's total marketing effort. Composed of people, technology, and processes, and effective CRM optimizes the selection or identification, acquisition, growth, and retention of desired customers to maximize profit. Students who are interested or responsible for the development of any major aspect of CRM will find this course beneficial. CRM discussions and projects will address both organizational customers and consumers/households. Students will incorporate CRM conceptual frameworks with practical toolsets, including customer information management, CRM functions, leading CRM software

Offered in:

2016 Spring

Section Class Number Schedule/Time Instructor Location
01 3431 W
05:30 PM - 08:15 PM
D'Angelo,Janet Margaret M02-0621
Session: Regular Academic Session
Class Dates: 01/25/2016 - 05/11/2016
Capacity: 28
Enrolled: 17
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-Requisite= MKT 301 MGT majors only
Course Attributes:

2017 Spring

Section Class Number Schedule/Time Instructor Location
01 2962 W
05:30 PM - 08:15 PM
Xie,Guangxin W01-0064
Session: Regular Academic Session
Class Dates: 01/23/2017 - 05/10/2017
Capacity: 35
Enrolled: 34
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-Requisite= MKT 301 MGT majors only
Course Attributes: