Course Catalog

UGRD > MKT > 409

Customer Relationship Management

Description:
This course introduces a broad spectrum of Customer Relationship Management (CRM) and concentrates on building and maintaining customer loyalty and lost customer win-back, as a key component of the organization's total marketing effort. Composed of people, technology, and processes, and effective CRM optimizes the selection or identification, acquisition, growth, and retention of desired customers to maximize profit. Students who are interested or responsible for the development of any major aspect of CRM will find this course beneficial. CRM discussions and projects will address both organizational customers and consumers/households. Students will incorporate CRM conceptual frameworks with practical toolsets, including customer information management, CRM functions, leading CRM software/systems/solutions, effective CRM communication, and the ethical and social issues related to CRM.

Offered in:

2017 Spring

Section Class Number Schedule/Time Instructor Location
01 2962 W
17:30 - 20:15
Xie,Guangxin W01-0064
Session: Regular
Class Dates: 01/23/2017
Capacity: 35
Enrolled: 36
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: MKT 409 - This course is open to Management majors only. Non MGT major degree students in partner programs may register for this course starting 08/07/17. Non-degree and non-partner program students may submit registration requests starting 09/05/17.
Course Attributes:
01C 14349 W
17:30 - 20:15
Xie,Guangxin W01-0064
Session: CE Ses 2
Class Dates: 01/23/2017
Capacity: 2
Enrolled: 1
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: MKT 409
Course Attributes: