Creative Services

FAQs

Question:
How do I get the sail logo template so I can create a Word document with the sail in the background?

Answer:
We have prepared a template that will allow you to do this. Please visit the Files & Fonts page of this website for this and other templates.


Question:
Our program uses a symbol, not a logo, as part of our branding. Why do I have to get rid of it?

Answer.
Even if your department's symbol includes no words, it can still compete visually with the official UMass Boston identifier. A skillful designer may be able to give your communications a distinctive look that does not conflict with the branding guidelines. The Division of Government Relations and Public Affairs will be glad to advise you. Contact Sarah Weatherbee at Sarah.Weatherbee@umb.edu.

 

Question:
The close-up photo thing does not work for us as a department. It is important for us to show the type of student here, and we need to use photos that show diversity.

Answer:
In most communications, it is possible to use a variety of images that will complement the first image people see and finish telling your story. But if your communication is to be effective, that first image must have real emotional power. For this purpose, the kind of photography recommended in the brand manual is best. Bear in mind that material from other departments will now resemble yours and contribute more effectively to the public's impression of the university.

 

Question:
I want to combine my department’s logo with the new UMass Boston logo on a flyer. How should I do that?

Answer:
Please don’t. According to the brand manual (page 9), “as a rule…no organization that is fully an element of the university may use a visual identifier other than the UMass Boston visual identifier in external communications.” If your flyer might reach people off campus, please use only the UMass Boston identifier.

 

Question:
An outside funding organization wants me to use its logo in my publications and website. How should I handle this?

Answer.
Please see the brand manual guidelines on pages 6-9. Generally speaking, if you work for the university, the UMass Boston visual identifier should be more prominent than any others, and separated from them. If you are equally under the authority of UMass Boston and the outside funder, or if authority over your project is equally shared by UMass Boston and the outside funder, then an equal treatment of the two identifiers would be appropriate.

 

Question:
Can I print on the back of my business card or change the template to include such items as a slogan, extra phone numbers, or my office address?

Answer:
We ask everyone to confine the information on the cards to the front, and to follow the established format. Visual effectiveness requires working within this format, and so do time and cost considerations.

 

Question:
Must the “sail motif” be used in all communications?

Answer:
Properly using the sail motif requires design skill and software. It will be used in professionally designed marketing-related communications. It will also appear in templates of several kinds, which will be available over the course of the next year for general use.

 

Question:
A “Brand Review Committee” is described in the brand manual. What is the role of this committee?

Answer:
Normally the committee will not be involved in decisions about how to implement the brand manual guidelines. Rather, it will address situations in which a university unit feels a need to identify one or more of its projects in a way that appears to be inconsistent with those guidelines. Strict construction will be the rule, but the committee will consider exceptions that are consistent with the manual’s principles. If you have a concern that you would like the committee to consider, please contact one of the committee members. The committee will address issues case by case, and will normally be able to respond within a few days.


Question:
If I disagree with a response from the Brand Review Committee, how can I appeal?

Answer:
If you believe that you can demonstrate that the course you want to follow is consistent with the principles of the brand manual, you may address a written appeal to the committee. In such cases, the committee’s membership will expand to include the vice chancellor for enrollment management and the associate vice chancellor for government relations and public affairs. The committee's ruling on appeals will be final.