Entrepreneurship Center

College of Management

Entrepreneur’s Toolkit

A resource for the startup and entrepreneurially minded.

The following are some selected resources and startup tools to help entrepreneurs in the continuous push for innovation.

Knowledge Tools
Social Media & Networking
Organizational & Productivity
Communications Tools
Market Sizing
Website Setup
Online Advertising Platforms
Lead Generation
Customer Relationship Management



The Lean Startup
by Eric Ries

The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company
by Steve Blank and Bob Dorf

Salesforce.com Secrets of Success: Best Practices for Growth and Profitability
by David Taber

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com
by Aaron Ross and Marylou Tyler


Seth Godin
Both Sides of the Table (Entrepreneur Turned VC)
A VC (Fred Wilson’s blog)
Entrepreneur Daily Dose
Small Business Trends
Venture Hacks
Startup Genome Project
Innovation Economy – Inside tech, life sciences, startups, and venture capital in New England

Knowledge Tools

Startup Compass – tool for entrepreneurs to benchmark key performance indicators (KPIs) against similar startups
Wikipedia – user-collaborated encyclopedia
SlideShare – public or private sharing of PowerPoint presentations, Word documents, and PDF files
Quora – user managed question-and-answer website
TechCrunch – profiling startups, reviewing new Internet products, and breaking tech news

Social Media & Networking

Facebook – social networking service
Twitter – social networking using microblogging
LinkedIn – professional social networking
Google+ – social networking and identity service
Sgrouples – private social networks
Instagram – photo-sharing program
Pinterest – pinboard style social photo sharing
Tumblr – blog-hosting platform

Organizational & Productivity

Google Drive
Microsoft SkyDrive
Google Apps

Communication Tools

WebEx – online meeting and web conferencing
Google+ Hangouts – voice and video chat
Skype – Voice over IP service and software application
GoToMeeting – online meeting, desktop sharing, video conferencing
FreeConferenceCall.com – free conference calling service
Doodle – online group scheduling

Market Sizing

Google Trends – search trends for popular items
Google Insights – search data filtered
Market Sizing Tool
Market Sizing Techniques

Website Setup

GoDaddy – domain names, web hosting
Google Sites – webpage and wiki creation tool
WhoIs – domain name database search and registration information
Weebly – easy drag & drop interface to create a website


MailChimp – email marketing and list manager
Constant Contact – email, event, and social media marketing
HubSpot – online marketing and web analytics platform

Online Advertising Platforms

Google Ads
LinkedIn Ads
Yahoo & Bing Ads
Twitter Ads
Facebook Ads
YouTube Ads

Lead Generation

Hoovers – business research company that sells information on companies and industries
Jigsaw – website for trading business contacts
ThomasNet – product sourcing and supplier discovery platform
InfoUSA – business and consumer contact lists for sale

Customer Relationship Management (CRM)

Salesforce.com – CRM marketing and management cloud software
ZohoCRM – CRM software for managing sales, marketing, customer support, and inventory


VentureFizz – Boston startups, tech companies, jobs, venture capital, networking events, blogs, entrepreneurial resources

Lean Startup Circle Boston – monthly meetups in the Boston area (final Thursday of each month) focused on customer development and The Lean Startup methodology

Venture Cafe – social networking for Boston’s entrepreneurial community

Web Innovators Group (WebInno) – networking for Internet and mobile innovation startups

TiE Boston (The Indus Entrepreneurs) – network of entrepreneurs and professionals in the Greater Boston area with conferences, events and mentoring