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Leonardo Bonanni

Consumer/Supplier Advocate and CEO

Leonardo Bonanni is the founder and CEO of Sourcemap: the first crowdsourced database of supply chains. Companies and consumers use Sourcemap software to see how products are made, and to understand their social and environmental impact. Thousands of maps have been made for food, fashion, electronics and more. Behind the website is an enterprise social network connecting supply actors so that—one day soon—oyou’ll be able to scan a product on a store shelf and know exactly who made it.

Bonnani was named one of “America’s Most Promising Social Entrepreneurs 2012” by Bloomberg Businessweek, and Ethisphere listed him among 2011’s “100 Most Influential People in Business Ethics.” Sourcemap has been featured on the BBC, National Public Radio,, and the Huffington Post and received awards from Scientific American, Ars Electronica, and ID magazine among others. Prior to Sourcemap, he was an architect and designer, and taught courses in product design and sustainability at Parsons and at MIT. Leo has a PhD from the MIT Media Lab, a master of science and a master of architecture from MIT, and a BA from Columbia.


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