Associate Professor’s Book on ‘The Human Race Game’ Wins Book Medal

Colleen Locke | February 10, 2017
Associate Professor’s Book on ‘The Human Race Game’ Wins Book Medal

Image by: Colleen Locke



This is not just another book about race relations. It is about a quantum shift in our consciousness and understanding.



Associate Professor of Human Services Cuf Ferguson has received the bronze Living Now Evergreen Book Medal for his new book, Evolving The Human Race Game: A Spiritual and Soul-Centered Perspective.

Ferguson has identified seven different “race games” we play as human beings, including the security game and the sensory game. In the book, he talks about how all people are connected at the level of the soul, and provides an alternative model for how humans are wired, looking at something he calls archetypal energies.

“I define archetypal energies as these higher vibrational energies that operate deep within our psyches at both individual and collective levels, like love, like compassion. Each of us experiences these in our own unique way and we internalize them in our own unique way,” Ferguson said. “So for example, if someone says, ‘I love you,’ what they’re really saying is, ‘When I’m in your presence, I’m in touch with the love inside of me.’”

Ferguson says the archetypal energy related to the security human race game is trust, while love is associated with the sensory human race game.

“In this country, we have a very strong color code, so all I have to do is say the color and you know what race I’m talking about. That color code is screened into our consciousness in such a way that at a very unconscious level provides some knee-jerk reactions depending on how we relate to that particular color code,” Ferguson said. “While I’m talking about race, the book is really not about race per se, it’s really about the human experience. As human beings, we’re really visual-oriented creatures, and so it’s what we do with that.”

Ferguson says he hopes that readers will entertain the possibility of growing with joy, one of the archetypal energies.

As reviewer Leland Baggett noted last year, “This is not just another book about race relations. It is about a quantum shift in our consciousness and understanding of who we are as souls.”

Ferguson is currently at work on his fifth book, Living in Synchronicity: A Prequel to Evolving The Human Race Game With Soul-Linked Messages and Archetypal Energies. He continues to serve as the human services research coordinator, and he’s the president of the Association for Humanistic Psychology.

Independent Publisher launched the Evergreen Book Medals four years ago to commemorate world-changing books published since the year 2000. Prizes are awarded in five categories.

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Tags: book award , faculty

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Comments (1)

Posted by Ana Correia | February 14, 2017 - 11:20 a.m.

Congratulations, Professor Cuff. Well deserved recognition. I had a great experience in your class. I can’t wait to read this book.