UMass Boston Professor Awarded Fulbright Grant to Conduct Research in India

College of Management | April 11, 2013
Pratyush Bharati has been awarded a 2013-2014 Fulbright grant to study social media and innovation in India.

Pratyush Bharati has been awarded a 2013-2014 Fulbright grant to study social media and innovation in India.
Image by: Harry Brett

Pratyush Bharati, associate professor and chair of the Management Science and Information Systems Department, has been awarded the 2013-2014 Fulbright grant to study social media and innovation as a senior researcher in India.

Professor Bharati will be conducting this research while at the Indian Institute of Management in Bangalore.

Social media has seen exponential growth, with blogs, Facebook, and LinkedIn becoming widely used by employees in organizations. While social media has changed the way people communicate, organizations are struggling to successfully incorporate these technologies and develop their innovation capabilities.

As a Fulbright senior researcher, Professor Bharati will be studying this phenomenon and attempt to address theoretical challenges of organizational innovation in times of social media. He will conduct an empirical study to investigate how social media connects people in organizational social networks and the potential to facilitate collaborative knowledge creation for innovation.
About Fulbright
The J. William Fulbright Foreign Scholarship Board (FSB) is the presidentially appointed 12-member board that is responsible for establishing worldwide policies for the Fulbright Program and for selection of Fulbright recipients. Fulbright alumni have become heads of state, judges, ambassadors, cabinet ministers, CEOs, university presidents, journalists, artists, professors and teachers. They have been awarded 43 Nobel Prizes.

About UMass Boston
With a growing reputation for innovative research addressing complex issues, the University of Massachusetts Boston, metropolitan Boston’s only public university, offers its diverse student population both an intimate learning environment and the rich experience of a great American city. UMass Boston’s nine colleges and graduate schools serve nearly 16,000 students while engaging local, national, and international constituents through academic programs, research centers, and public service activities. To learn more about UMass Boston, visit

Comment on this story

Comments (3)

Posted by Brajendra Kumar | January 17, 2014 - 4:36 a.m.

Welcome to Bangalore!!!

Posted by Dharmesh Verma | December 21, 2013 - 7:17 a.m.

Very interesting to learn…:)

Posted by Rohit Sharma | December 14, 2013 - 12:12 p.m.

Sounds interesting. I am in Bangalore.