UMass Boston Student Co-Founds Social Media Challenge for Alzheimer’s Research

Christian Arthur, Communications Correspondent | March 05, 2015
UMass Boston Student Co-Founds Social Media Challenge for Alzheimer’s Research



Just go outside, videotape yourself making a snow angel, and post it with #alzheimersangels.



UMass Boston student Casey Scarelli wants you to stop what you’re doing, go outside, and make a snow angel. Oh, and don’t forget to photograph it too.

Scarelli has co-founded a social media challenge to raise awareness and funding for Alzheimer’s research. Inspired by her grandmother, who is currently affected by the disease, Scarelli collaborated with her brother RJ to create the Alzheimer’s Angels Facebook page.

“Just go outside, videotape yourself making a snow angel, and post it with the #alzheimersangels [hashtag],” Scarelli said.

She asks that participants donate $10, and then nominate some friends to complete the challenge.

The social media challenge has a presence on Twitter under the username “@angelsforalz.” Instagrammers are attaching the hashtags “alzheimersangels” and “angelsforalzheimers” to their pictures. Because all donations are made to the Alzheimer’s Association, Scarelli said she doesn’t know much has been donated already, but she estimates the total to be around $500.

“The response hasn't been as strong as we hoped. I think with this much snow people were not very enthusiastic to get out and make snow angels,” said the exercise and health science major, referencing the record level of snow that hit New England this winter.

Even still, the pictures and videos of donators are dotting the Internet. One man in California got creative and participated in his own way, making a sand angel.

Scarelli hopes that as some of the snow begins to melt away, that people will get out there and make an angel.

According to the Alzheimer's Association website, every 67 seconds someone in the United States develops the neurodegenerative disease, and there are more than 5 million Americans living with it. This places strain on health care services and the families of sufferers. Donations to the Alzheimer's Association go towards research and support programs.

“This helps us raise awareness as well as money for a cause that it is so unbelievably close to my heart,” Scarelli said.

Tags: alzheimer's disease , community , social media

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