College of Management Presents Johnny Cupcakes

Johnny Cupcakes logo
Event Date: September 19, 2012 - 6 p.m.
Location: Campus Center, Third Floor, Ballroom

The University of Massachusetts Boston's College of Management invites you to come hear Johnny Earle, aka Johnny Cupcakes, tell the story of just exactly how he turned a simple idea into a multimillion-dollar business using nontraditional methods.

At the age of 19, Earle developed his apparel company without a business plan, start up loans, investors, or even conventional advertising. His T-shirts and accessories are now among the most recognized in the United States and Europe with retail store locations in Boston, Los Angeles, and London.

At this lecture, he will discuss how to start a brand and business (both web-based and retail) with little-to-no startup money, product development, marketing, communication, and graphic design.

Please email if you plan to attend.

If you require disability related accommodations for this event, please contact Andrea Goggin in the College of Management at 617.287.7708 or email by Thursday, September 12.

For disability-related accommodations, including dietary accommodations, please visit two weeks prior to the event.