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UGRD > MKT
Marketing
MKT 301 Principles of Marketing
Description:
Develops students' understanding of marketing principles underlying the selection and assessment of markets, and the development and delivery of products and services. More Info
Offered in:MKT 310 Data Analysis for Marketing Management
Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills. More Info
Offered in:MKT 402 Sales Management
Description:
Develops students' understanding of and skills in managing the personal selling function. The course is divided into three parts: personal selling as part of the organization's promotional marketing and corporate strategies; self-management and the selling process; and administrative and strategic decisions of the sales manager. More Info
Offered in:MKT 403 Integrated Marketing Communication
Description:
Integrated marketing communication (IMC) is a response to communication challenges facing today's organizations. More encompassing than advertising, IMC weaves together a broad array of traditional and innovative communication tools and techniques in highly coordinated customer-focused programs. In this course students are provided with a thorough exposure to traditional tools and methods of advertising. On this base, the newest concepts and applications of IMC are developed, incorporating channels from the Internet to public relations. Drawing on reading materials, lectures, guest speakers, exercises and projects, participants are expected to understand and create their own IMC strategies. More Info
Offered in:MKT 404 Retailing in the Internet Age
Description:
Retailing goods and services to consumers has always taken a wide variety of forms, from the single-unit entrepreneurial enterprise to the shopping mall to the regional or national chain. In recent years shopping on the Internet has been added to the options available to the retail customer. This course covers all aspects of traditional retail marketing from site selection to merchandising policies to evaluation of effectiveness. It pays special attention to the new techniques and strategies required for business to consumer e-commerce and to the challenges presented by the need to integrate e-tailing into existing retail businesses. More Info
Offered in:MKT 405 Web Page Marketing
Description:
In a short period of time, use of the Internet for marketing communications and commercial transactions has become commonplace among consumer product and service firms, business-to-business marketers, and nonprofit organizations. Use of the Internet for marketing purposes involves all basic marketing disciplines and adds the important elements of interactivity and tractability. It requires a user-level understanding of the technologies that make the Internet a communications medium and a transactional channel. This course provides the fundamental knowledge and marketing perspective required to successfully incorporate the Internet into the marketing activities of organizations of all types and sizes. More Info
Offered in:MKT 407 Services Marketing
Description:
Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services. More Info
Offered in:MKT 408 Consumer Behavior
Description:
The core of the discipline of Marketing is to understand and satisfy customer/consumer needs and wants. This course demonstrates what drives consumer buying behavior and how consumer psychology and social influences impact people's conduct as buyers and users. It aims at developing skills in analyzing data pertinent to consumer behavior and, consequently, offers perspective on how marketers can better satisfy the consumers. The addition of this course represents an important subject area for students interested in the field of marketing, More Info
Offered in:MKT 409 Customer Relationship Management
Description:
This course introduces a broad spectrum of Customer Relationship Management (CRM) and concentrates on building and maintaining customer loyalty and lost customer win-back, as a key component of the organizations total marketing effort. Composed of people, technology, and processes, and effective CRM optimizes the selection or identification, acquisition, growth, and retention of desired customers to maximize profit. Students who are interested or responsible for the development of any major aspect of CRM will find this course beneficial. CRM discussions and projects will address both organizational customers and consumers/households. Students will incorporate CRM conceptual frameworks with practical toolsets, including customer information management, CRM functions, leading CRM software/systems/solutions, effective CRM communication, and the ethical and social issues related to CRM. More Info
Offered in:MKT 430 International Marketing
Description:
Adapts marketing strategy to fit the special requirements of international market structures, as well as differing cultural, political, and legal environments. The course is recommended for students contemplating careers in international business. More Info
Offered in:MKT 441 Social Media & E-Services
Description:
Social media platforms like youtube, twitter or facebook have a fundamental impact on the way business and consumers behave, communicate and interact with each other. It is critical for business to understand these new media in order to benefit from them significantly. Social Media provide marketers with several important capabilities not present in most other media including interactivity and measurability. In this course, we will deal with the possibilities that Social Media can offer companies and how new e-services can be used to retain and interact with consumers. In this context, we rely partly on established theoretical models and best practice business cases. In particular, we consider network theory, community research, and studies regarding user-generated content for insight or the management of communities. Special attention will be given to mobile services as well as the special characteristics of social media. More Info
Offered in:MKT 465 Entrepreneurship Sales & Marketing
Description:
Entrepreneurship Sales & Marketing is a course that will prepare you for an entry level sales and marketing position in a startup initiative as well as prepare you to launch your own sales & marketing initiative in your own startup. Live role play scenarios with experienced sales and marketing entrepreneurs will prepare you for the multiple areas of responsibilities and interactions within a startup organization as well as outward facing prospect and customer responsibilities and interactions that are required in a startup. You will be exposed to the overall process and tools that drive a sales/marketing organization in a startup. Students will also be provided preparation assistance and giving priority consideration to the internships offered through UMass Boston's Student Entrepreneurship Program (StEP). More Info
Offered in:- TBA
MKT 478 Special Topics in Marketing
Description:
Addresses a specific topic in marketing. Special topics courses are offered as one-time supplements to the department's curriculum. Descriptions of special topics courses are available during advance registration. More Info
Offered in:MKT 480 Marketing Internship
Description:
Provides students with opportunities for full- or part-time work experience in a marketing setting. On-site supervisors and faculty sponsors provide guidance and supervision for each intern. More Info
Offered in:MKT 488 Independent Study
Description:
A student-initiated research project on a marketing topic, supervised by a faculty member. The course is open to a limited number of students each semester. More Info
Offered in:
