GRAD > MBAMKT > 673
This course helps students develop an integrated communications strategy, blending individual external elements such as advertising, personal selling, sales promotion (including direct marketing and trade shows), and publicity with internal communications. The course is managerial in nature and provides the student with the necessary ability to analyze, plan, implement, and control marketing communications programs.
17:30 - 20:15
Class Dates: 09/05/2017
Pre Requisites: Pre-req = MBAMKT 670 and Graduate degree student in Management