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GRAD > MBAMKT > 673

Marketing Communications

Description:
This course helps students develop an integrated communications strategy, blending individual external elements such as advertising, personal selling, sales promotion (including direct marketing and trade shows), and publicity with internal communications. The course is managerial in nature and provides the student with the necessary ability to analyze, plan, implement, and control marketing communications programs.

Offered in:

2016 Fall

Section Class Number Weekly Schedule Time Instructor Location
01 6441 Tu 07:00 PM - 09:45 PM Kunz,Werner Hermann Y04-4100 More Info