Course Catalog


Marketing Communications

This course helps students develop an integrated communications strategy, blending individual external elements such as advertising, personal selling, sales promotion (including direct marketing and trade shows), and publicity with internal communications. The course is managerial in nature and provides the student with the necessary ability to analyze, plan, implement, and control marketing communications programs.

Offered in:

2017 Fall

Section Class Number Schedule/Time Instructor Location
01 7251 M
17:30 - 20:15
Kunz,Werner Hermann M01-0212
Session: Regular
Class Dates: 09/05/2017
Capacity: 30
Enrolled: 5
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MBAMKT 670 and Graduate degree student in Management
Course Attributes: