Course Catalog

GRAD > MBAMKT > 673

Description:
This course helps students develop an integrated communications strategy, blending individual external elements such as advertising, personal selling, sales promotion (including direct marketing and trade shows), and publicity with internal communications. The course is managerial in nature and provides the student with the necessary ability to analyze, plan, implement, and control marketing communications programs.

Pre Requisites: Pre-req = MBAMKT 670 and Graduate degree student in Management

Offered in:

TBA