Academics

Course Catalog

GRAD > MBAMKT > 692

New Product Development

Description:
All firms rely on the development of new products and services, however, the process remains poorly understood in all levels of management. The risks and rewards inherent in the development of any particular product must be scrutinized within the overall framework of a firm's strategic direction. This course examines the paradigms, processes and methods that characterize both successful and unsuccessful strategies. The course employs several in-depth case studies as well as team-based, hands-on product development projects.

Offered in:

2015 Spring

Section Class Number Weekly Schedule Time Instructor Location
01 2810 Th 07:00 PM - 09:45 PM Delvy,Paul Arthur S02-0062 More Info

2015 Spring

Section Class Number Weekly Schedule Time Instructor Location
01 2810 Th 07:00 PM - 09:45 PM Delvy,Paul Arthur S02-0062 More Info