Course Catalog


Media and Culture

In this course, culture is defined as the signs, symbols, values, beliefs, and behaviors that comprise a way of life for a given community. In all cultures there can be competing ways of interpreting cultural indicators and a diversity of meanings attached to them. Cultural hegemony is said to be established when a high degree of consensus is achieved; conflict arises when consensus breaks down. Accordingly, the meanings that are attached to various cultural indicators-the ways in which these signs and symbols are 'represented'-whether developed from within a community or imposed from without, can have a powerful influence on the ways in which the community is perceived and on the quality of life within that community. In an age when the words, sounds, and images that are used to define co

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