Course Catalog

UGRD > MKT > 402

Description:
Develops students' understanding of and skills in managing the personal selling function. The course is divided into three parts: personal selling as part of the organization's promotional marketing and corporate strategies; self-management and the selling process; and administrative and strategic decisions of the sales manager.

Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT students only

Offered in:

TBA